"The audit methodology presented transformed how we approach customer feedback. We identified critical drop-off points in the purchase flow that we corrected, leading to an 18% increase in conversions in just one quarter. Consumer psychology has become the foundation of our marketing strategy."
Digital Marketing Director
E-commerce company in the fashion industry
Context of use:
Applying principles from the "Customer Experience Audit" course to comprehensively review the online store's onboarding and checkout process.